The Face Behind the Business

The Face Behind the Business

I'm going to start off by introducing myself because that's what you're supposed to do, but beyond that, well it's going to be a first time ride for all of us — uh... well, a 2nd time around. The good thing about having a second chance to do something is that you get to learn from all those experiences from the first time. 

Hi, my name is Heather Anne and I have no idea where to go from there. Don't you hate when you're supposed to talk about yourself and you go blank? Like what am I supposed to say? What won't sound dumb? 


The basics are that I've been a stay-at-home mom for 10+ years, until last year when I re-entered the workforce because an amazing opportunity presented itself and I couldn't not take it. How about that double negative for all of you grammar fiends? So now I'm relaunching this dream of creating clothing for people who are just as dissatisfied with what's available commercially while working full-time and trying to navigate this strange new world we seem to find ourselves in. There's also been the raising of 3 kids along with my husband, Stephen, and 2 amazing pups!

My mom introduced me to sewing when I was about 5 years old and it's one of the greatest gifts I've ever received. I'm pretty good at math, but this whole writing thing is ridiculously hard. I'd probably do anything other than writing, even eat carrots, and carrots are my least favorite food. 


Some of the more nitty-gritty details are that I used to be really overweight, close to or just over 300 pounds I'm not really sure because I didn't step on a scale for years. I've been on this healthy journey since 2011, and at one point, while training to beat a 2:30:00 half marathon time, I did weigh 186 pounds, but right now I hover around 210 and I'm perfectly happy with it. Oh! and the last thing is I love vintage styling. I was born in the wrong decade because the 40s-60s is my favorite fashion era. 

So this brings us to how/why 5th Gen came to be. When I was at my biggest, finding clothing that fit wasn't the biggest challenge; it was finding clothing that I actually wanted to wear out in public. Let me be honest here - I am extremely picky when it comes to clothes.


In 2016, I had become so dissatisfied with the gym apparel options, that I took an athletic apparel class where we designed a set of 11 garments and learned techniques for working with knits and constructing gym wear. Over the next two years, I zeroed in on what worked and what didn't for my gym wear. 

In 2018, the very first Ginny prototype was created and I got injured. That injury was good for me in so many ways though. I learned to appreciate what I had, what I'd lost, and found a new sense of purpose. 5th Gen had been a dream of mine for so many years, but overcoming that injury gave me the courage to strike out on my own.

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